Last updated: October 20, 2025

PART I: GENERAL

This Privacy Policy outlines how the entities owned or controlled by Ad Populum LLC (referred to as “we”, “our”, or “us”) collect, use, and share information about you (“customer”, “you”, or “your”). This applies to information collected through various interactions, including at our retail locations (“in-store”), on our websites (“Websites”), during events (“Events”), or any other interactions described below. These entities and activities together are referred to as our “Properties”.

As the data controller, we manage the personal data collected in accordance with this Privacy Policy. This document explains the types of personal information we process, how we use it, the legal basis for processing, how it may be shared, and your rights regarding this data.

If you are outside the USA, additional region-specific terms, including those for Australia and New Zealand, will apply.

By using or accessing our Properties, you agree to the terms of this Privacy Policy. If you do not agree, you may not access or use our Properties.

A. WHAT THIS PRIVACY POLICY COVERS

We refer to “personal information” as any information that reasonably identifies or can be associated with you, such as your name, contact details, or online identifiers. The precise definition of “personal information” may vary depending on your jurisdiction.

This Privacy Policy applies to personal information we obtain when you:

• Access or use our Websites or other services linked to this Privacy Policy.
• Visit our stores or attend Events.
• Communicate with us via email, text, or other means.
• Participate in promotions like sweepstakes or surveys.
• Engage with us on social media.

Additional privacy notices may be provided for specific activities or services.

B. PERSONAL INFORMATION WE COLLECT FROM OR ABOUT YOU

We collect various types of personal information depending on your interaction with our Properties. This includes:

1. Personal Identifiers: Name, date of birth, email address, postal address, username, social media handle, IP address, account details, etc.
2. Device Information: Device identifiers, mobile ad identifiers, phone number, cookies, IP address, and similar identifiers.
3. Internet Activity: Browsing history, search queries, interactions with our Properties or advertisements.
4. Demographic Information: Age, gender, civil status, dependent minors.
5. Financial Information: Payment card details.
6. Commercial Information: Purchase history, product preferences, or service usage.
7. User Content: Communication with us, social media profiles, photos, reviews, and survey responses.
8. Geolocation Information: Location data via your IP address or mobile device.
9. Audio/Visual Information: Photos, videos, and voice recordings.
10. Professional Information: Employment details.
11. Inferences: Derived insights from the above information.

C. HOW WE COLLECT YOUR PERSONAL INFORMATION

We gather personal information through the following methods:

Personal Information You Provide

• Account Creation: When you create an account, you provide basic identifiers like name and email.
• Purchases: We collect necessary details like name, address, and payment information.
• Social Media Interactions: You may share personal identifiers by interacting with us on social media.
• Communications: We collect details from any feedback or queries you send us.
• Subscriptions: If you subscribe to updates or promotions, we collect contact details.
• Contests/Sweepstakes: Personal data like name and email are collected for participation.

Personal Information We Collect Automatically

• Usage Information: Data about your interactions with our Website, like pages visited or time spent.
• Device and Location Information: Data from your mobile device, including geolocation, device details, and IP address.
• Cookies and Tracking: We use cookies and similar technologies to track browsing behavior and improve user experience.
• Social Media: We may collect data from your interactions with our social media pages.

D. HOW WE USE YOUR PERSONAL INFORMATION

We process personal information for several purposes, including:

1. Products and Services Fulfillment: To fulfill orders, process payments, deliver products, and manage your account.
2. Communication: To respond to inquiries, customer service requests, and send transaction-related notifications.
3. Marketing and Promotions: To send promotional communications via email, text, or postal mail. We may use your preferences to target relevant ads.
4. Analytics and Personalization: To improve services, understand interactions, and create personalized experiences.
5. Security and Fraud Prevention: To prevent fraud, monitor security, and comply with legal obligations.
6. Legal Obligations: To comply with laws, defend against claims, and assert legal rights.

E. HOW WE DISCLOSE YOUR INFORMATION

We may share your personal information in the following circumstances:

1. Vendors and Service Providers: We work with companies that provide support services, such as analytics, customer service, or delivery.
2. Affiliated Entities: We may share data with affiliates for marketing purposes, where permitted by law.
3. Corporate Transactions: Personal information may be shared during business transitions like mergers or acquisitions.
4. To Prevent Harm: We may disclose information to prevent illegal activities or protect the safety and rights of individuals.
5. Legal and Compliance: We may disclose personal data to comply with legal obligations or in response to legal processes.
6. With Your Consent: We may ask for your consent to collect or share personal information for specific purposes.

F. HOW WE PROTECT YOUR PERSONAL INFORMATION

We implement physical, electronic, and procedural safeguards to secure your personal information. However, no security measure is entirely foolproof, and we cannot guarantee the security of your data during transmission over the internet.

G. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We retain personal information only as long as necessary for the purposes for which it was collected. Retention periods may vary depending on legal or business requirements. When information is no longer needed, we securely dispose of or deidentify it.

H. LINKS TO OTHER SITES AND SOCIAL MEDIA SERVICES

Our Website may contain links to external sites or integrate with social media services. These third parties have their own privacy policies, which you should review. We are not responsible for the privacy practices of external websites or services.

I. YOUR CHOICES

You have various rights regarding your personal information, including:

1. Account Management: You can update your profile information at any time by logging into your account.
2. Email Preferences: You can unsubscribe from promotional emails by following the instructions in the email.
3. Text Messages: You can opt-out of SMS marketing messages at any time.
4. Postal Mail: You can opt-out of receiving promotional mail by contacting us.
5. Device Location: You can disable location tracking by adjusting your device settings.
6. Push Notifications: You can disable push notifications via your device settings.